Samsung Electronics is targeting hotels with a new version of its iconic gallery TV, The Frame.
It’s known as The Frame Hospitality Model and is officially listed as the Samsung HL03H, and it was rolled out for the first time this week at HITEC 2026, the world’s largest hospitality technology conference. It’s the first time the company has launched a dedicated version of its gallery TV for the hospitality industry, and it's also being pitched as the ideal display for premium commercial settings as well as hotels.
Like the standard version of The Frame that’s designed for people’s houses, The Frame Hospitality Model comes with a 4K resolution QLED display that’s equipped with the company’s special anti-glare coating to help reduce reflections, so more of the artwork (or movie) can be seen. It has the standard slim-fit wall mount that allows it to sit almost flush with the wall, much like a normal picture frame. There are optional magnetic clip-on bezels too, so hoteliers can customise the TVs to fit their property’s decor.
The real question is what’s different about this hotel-specific model, and the most glaring disparity is that it doesn’t come with the One Connect Box that eliminates the need for cables. Instead, all of the major connectors are integrated with the TV itself, including the HDMI 2.1 and USB ports. Samsung said this decision was made to make it easier for hotels to install multiple TVs throughout their premises.
Other hotel-specific features include the Collection Hub, which allows hoteliers to choose what artworks they want to display on the TVs throughout their hotel from a centralised location. It also comes with an AI-powered “Generative Wallpaper” feature that allows guests to create AI-generated backgrounds, and there’s a Live Translate tool that lets guests watch local broadcasts and have them translated into a language they can understand.
The Frame Hospitality Model has support for Apple AirPlay 2 and Google Cast, so guests can simply scan a QR code and then stream content from their phone or tablet to the TV, with their connection automatically deleting itself the moment they check out. Finally, there’s a feature called LYNK Cloud, which lets hotel operators do a number of things, including monitor the status of their individual Frame TVs. They can also use LYNK Cloud to communicate to their guests, offering on-screen access to their room and concierge services. A Business Intelligence feature allows hotels to learn about their guests preferences over time, so they can see what the most popular channels are, which meals are most commonly ordered and so on. Such insights can enable them to improve their services, Samsung believes.
Samsung said The Frame Hospitality Model will launch globally in the second half of the year, with hotels able to choose from 55-, 65- and 75-inch sizes. However, they’ll have to make do without the all-new 98-inch model, which is launching for the first time in the U.S. this year.
Samsung announced the 2026 version of The Frame back in January at CES, revealing that there will be two variants this year, with the standard model joined by a “Pro” model that features edge-lit Mini-LED backlights and the One Connect box.
