Sony has raised expectations that it could announce its first RGB LED TVs at the CES 2025 show in Las Vegas next month after filing trademarks for the phrase “True RGB” in both Canada and Japan.
The filings were first spotted by The Walkman Blog, which revealed that the True RGB phrase related to “LED displays, television sets and televisions”.
Of course, that doesn’t really tell us a whole lot about what Sony is planning, but we already have a good idea of what’s coming after the company held a special event in March where it provided an in-depth lowdown on RGB-LED. At that event, it said it’s planning to use RGB-LED in its flagship 2026 Bravia TVs, citing benefits such as enhanced colour volume, superior viewing angles and higher brightness than OLED and traditional Mini-LED technology.
RGB-LED TVs are widely expected to be the next big thing in the TV industry, and they also offer improved energy efficiency. Many believe that the best RGB-LED TVs could even surpass the capabilities of the most premium OLED televisions, and now the top TV brands are all striving to differentiate their offerings ahead of an expected deluge of new models next year.
Samsung Electronics has already released one RGB-LED TV, dubbed MicroRGB, and it seems likely that Sony is going to brand its own models as True RGB. The Japanese company is expected to announced two True RGB models next year in the Sony Bravia 9 II and Sony Bravia 7 II, with sizes ranging from 50-inches to 115-inches.
Samsung’s first MicroRGB TV was also a 115-inch monster, and it’s currently only available in South Korea, where it’s priced at around £24,000, but it recently trademarked the phrase “Neo Micro RGB”, hinting at much bigger plans. From that, we can surmise that the company is aiming to introduce RGB-LED technology in its range of NeoQLED TVs, and will perhaps rename some of its higher-end models in 2026.
Hisense also has plans to go big on RGB-LED next year. It already sells the 116-inch 116UX, which has a similar price tag as Samsung’s model, and it’s expected to launch a number of smaller and more affordable models in the coming months. Meanwhile, TCL confirmed its first two RGB-LED TVs in September when it announced the Q10M Ultra and Q9M TVs, labeling them as “Super Mini-LED”. They’re expected to launch globally early next year.
LG Electronics is also planning to launch its first RGB-LED TV next year. Last month, it revealed that it had scooped up a CES 2026 “Innovation Award” for an upcoming “premium LCD TV with Micro RGB technology”.
