Due to heavy competition from Samsung and Sony, Sharp has reconfigured its marketing strategy to focus its efforts in East Asia. Since 2006, performance of Sharp LCDs catered towards the Western market has been above-average at best. The ASV technology has also remained largely unchanged for past three years. Recently, Sharp opened a new factory in Sakai, Japan with its ... Read More »

When we received Sony’s press release announcing the launch of the new 200Hz Bravia Z5500 LCD televisions a few months ago, we naturally assumed that its predecessor (the Z4500 range) would be slowly phased out. We couldn’t be more wrong: Sony has decided to continue selling the Z4500 series as a cheaper alternative alongside the Bravia Z5500 range. Having already ... Read More »