Luxury technology firm Loewe has long targeted a more upscale and affluent clientele than the average TV and audio brand, and now it’s going to meet them where they love to do their shopping. It has just opened a new concept store smack bang in the middle of Harrod’s, London’s premiere department store for those with deeper pockets.
According to Loewe, this is a big deal because it comes at a time when it has plenty of innovations to show off to the kinds of high-earners that frequent places like Harrod’s. The concept store, which opens today, is located on the fifth floor amidst the luxury products of some of the world’s top technology brands. It’s designed to provide shoppers with a chance to look at Loewe’s products in a more immersive setting.
As regular readers will know, Loewe’s TVs and AV products are much more expensive than those sold by the likes of Samsung and LG. The brand is known for its focus on sleek, aesthetically pleasing design, with concepts such as its luxurious Stellar OLED TVs that are encased in either concrete or lava and feature Loewe’s custom OLED panels. Its portfolio also includes the antares OLED series that can be customised by consumers in various ways, its compact We. See lcd dc TVs, and the new 4K UHD Loewe vega TVs that launched in March.
The concept store won’t just be about TVs, though, for visitors will also be able to explore other luxury products such as the Loewe We.Beam projector, plus its various high-end audio systems and even its ultra-sophisticated coffee machines made with timeless precision German engineering.
Loewe is doubling down on London buyers at the same time as it bids to expand internationally. The brand, which has long been focused on European markets, last year debuted its first products in American stores. Meanwhile, it has been busy expanding its AV business too with the acquisition of the French audio pioneer Cabasse
Chief Executive Aslan Khabliev told HDTVTest that the Harrod’s concept store reflects the increasing desirability of the Loewe brand within the global luxury landscape. “This new retail concept is a natural next step in our ambition to establish Loewe within the world’s most prestigious luxury destinations,” he said. “Consumers are looking for products that combine technology, design, craftsmanship and emotion, and the strategy is to create meaningful brand experiences through carefully selected partnerships that reflect Loewe’s heritage and future vision.”
According to Khabliev, Loewe’s future plans envision a growing network of flagship destinations and immersive brand experiences. “Harrod’s is one of the most iconic luxury destinations in the world and therefore the perfect home for this next chapter,” he added.
