Samsung Electronics has added a number of new collections to its Art Store. The ABB 2026 Collection features 24 works that are currently being exhibited at the Art Basel gallery in Switzerland.
It’s joined by the addition of 33 new artworks from the Whitney Museum of American Art, including Rockwell Kent's “Moonlight, Winter,” Agnes Pelton's “Sea Change” and Edward Hopper's “Early Sunday Morning.”
Finally, Samsung added another 51 works from the Louvre Collection, including masterpieces such as Paolo Veronese’s “The Wedding Feast at Cana” and Eugène Delacroix’s “Liberty Leading the People.”
As a result of these announcements, Samsung says its dedicated Art Store, which is no longer limited to only The Frame, now boasts more than 5,000 artworks created by 800 artists. The new pieces are complemented by paintings from renowned artists such as Leonardo da Vinci, Pablo Picasso and Michelangelo Merisi da Caravaggio.
Samsung said the new artworks are available to Samsung TV owners who sign up for an Art Store subscription, which costs £4 per month, or £40 per year.
The 5,000 figure is a significant milestone for Samsung, and it comes after the company expanded availability of its Art Store to more of its televisions. For years, the Art Store could only be found on the company’s iconic gallery TV series, The Frame, but in recent years it has been introduced on many of its other models, including its premium OLED, MicroRGB, MicroLED and Micro RGB models.
Samsung is coming under pressure in the gallery TV space, which is still something of a niche segment but is growing in popularity. In recent years, rivals like Hisense and TCL have launched their own gallery TVs in the shape of the Canvas TV and the Nxtvision, and LG Electronics is set to launch a Gallery TV of its own later in the year.
Samsung’s The Frame is significantly more expensive than either the Canvas TV or the Nxtvision TV, but it still has an advantage due to the size of its art library, which dwarfs that of its rivals.
