Sony’s hotly anticipated True RGB televisions are now available globally, with the company being the latest top TV brand to confirm the widespread rollout of its 2026 models.
The new True RGB TVs are rolling out across the U.K., the U.S., Europe and other regions this week, and many believe they may well prove to be the best RGB LED televisions that money can buy this year, potentially superior to offerings from brands like Samsung, LG, TCL and Hisense.
Sony has not yet ditched OLED, but its two-year release cycle means that this year is all about refreshing its flagship LCD TVs. Both the Sony Bravia 9 II and the Sony Bravia 7 II come with RGB LED panels, which Sony markets as True RGB.
We’ve written about RGB LED display technology extensively already. The TVs use an RGB LED backlight that consists of miniature red, green and blue LED sub-pixels that emit light directly to achieve much greater colour accuracy than older Mini-LED TVs. Most RGB LED sets can achieve almost 100% of the BT.2020 colour gamut, which is the foundation of HDR video.
Sony’s RGB LED TVs are especially interesting, because the company consistently produces TVs that edge out its rival’s offerings. It has been working on True RGB for two years, having first showcased the tech in March 2025, so it has had ample time to fine-tune the technology as much as possible.
The Sony Bravia 9 II flagship is being sold in 65-, 75-, 85- and 115-inch sizes, while the step-down Bravia 7 II will be available in 50- and 55-inch sizes as well, which means it will be the smallest RGB-LED TV sold by any company this year. The biggest Bravia 7 II maxes out at just 98-inches, as there is no 115-inch model.
Sony’s True RGB TVs also feature the company’s proprietary X-Wide Angle Pro technology, which enables wider viewing angles, and there’s a new anti-reflective coating too. The company has not said much about what went into this new coating, but it appears that some kind of matte element was used to help deal with ambient light reflections.
The 65-, 75- and 85-inch versions of the Bravia 9 II are available globally now, while the gigantic 115-inch model will arrive later in the year. It’s set to compete with the likes of Samsung’s R95H Micro RGB TV, Hisense’s UR9S RGB-miniLED TV and TCL’s RM9L RGB miniLED model.
The 50-, 55- and 65-inch Bravia 7 II TVs are available in most of the world now, with the larger 75-, 85- and 98-inch set to launch next month, Sony said.
Sony’s True RGB TVs run the Google TV platform and come with support for Dolby Vision, Dolby Atmos and DTS:X surround sound. They also have Direct Connect for wireless speaker connectivity, IMAX Enhanced and two HDMI 2.1 ports. In addition, they get Sony’s streaming service, Sony Pictures Core along with ample free credits to enjoy Sony Pictures content, as well as special PlayStation 5 features.
In addition to the True RGB sets, Sony is also launching more affordable LCD models in the shape of the Bravia 3 II and Bravia 2 II, which are available in sizes of up to 100-inches. The company is also set to launch a new, lower-cost OLED TV this year, with the Sony Bravia 6 appearing on various regional Sony websites, despite no official announcement being made so far.
