A report from the USA claims that Sony is on the verge of declaring an all-out pricing war against rival Ultra HD TV manufacturers Samsung and LG Electronics, with the Japanese company set to slash up to a $1,500 off the cost of its high-end Bravia X9 4K TVs. The claim was made by the Consumer Electronics Daily industry trade ... Read More »

It’s all very well being an early adopter of new technologies, but it does have a few downsides. For example, if you’ve just shelled out £8,700 on one of Samsung’s fabulous, shiny new OLED TV, you’d probably be pretty pissed to find out that just 24 hours later, the company’s gone and shaved off a whopping 33% off of the ... Read More »

Microsoft has posted its first video of the Xbox One unboxed together with more specific pricing details, but the news is unlikely to be well received by gamers, who’ll be forced to shell out extra money on top of the sale price to gain access to some key features. When Microsoft’s Don Mattrick first showed off the Xbox One at ... Read More »

Sony’s financial woes have been well-documented over the last couple of years, but the Japanese electronics giant is finally starting to show signs of life, with its TV division recording a rare quarterly profit in almost a decade on the back of its new premium line of ultra high-definition 4K TVs. This performance helped the company edge back into the ... Read More »

Ever keen to step up its marketing efforts, LG Electronics has just rolled out a new global brand identity strategy tied to an “It’s All Possible” theme, in a campaign that will see the company showcase its latest OLED TVs at 45 international airports worldwide. Explaining its new rebranding, LG stated that the idea was to “play up” the rapid ... Read More »